E-commerce / Apparel
From 34 to 1,000+ monthly organic clicks in 7 months
A UK golf clothing brand launched into organic search with managed SEO. In seven months, monthly organic clicks grew from 34 to over 1,000 and impressions from a few hundred to 100,000+, driven by content-led discovery pages and optimised product and collection pages. Verified in Google Search Console.
30x
Organic Clicks
34 to 1,041 per month in 7 months
100k+
Monthly Impressions
From ~450 at launch
5.8
Avg. Google Position
Improved from 7.2
7 months
To 1,000+ Clicks/mo
GSC-verified
The Challenge
A new golf apparel brand with almost no organic presence: a few hundred impressions a month and minimal non-brand visibility.
Our Strategy
- 1Built content-led discovery pages around vintage and modern golf-wear searches
- 2Optimised product and collection pages for non-brand demand
- 3Supported brand and collaboration terms to capture rising brand search
- 4Tracked growth weekly in Google Search Console
Add GSC / Ahrefs screenshot here
The Results
| Metric | Before | After |
|---|---|---|
| Monthly Organic Clicks | 34 | 1,041 |
| Monthly Impressions | ~450 | 101,000+ |
| Avg. Position | 7.2 | 5.8 |
| Non-Brand Visibility | Minimal | Ranking for category + product terms |
Add results screenshot / chart here
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