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AI visibility checker: does ChatGPT recommend your business?
Type your website. We read your homepage, ask ChatGPT, Perplexity, Google AI Overviews and Google AI Mode the kind of question a customer would ask, and show you whether they name you. It takes about 30 seconds.
Last updated · Asks ChatGPT, Perplexity, Google AI Overviews and Google AI Mode
The score is free, with no card and no account. The full report costs an email address.
What does this AI visibility checker do?
This free AI visibility checker reads your homepage to work out what you do and where, then asks ChatGPT, Perplexity, Google AI Overviews and Google AI Mode two questions a customer might ask. It shows whether each one named you or linked to your site, and gives you a score out of 100.
It's built for UK firms that sell in a town or a region: a roofer in Leeds, an accountant in Bristol, an estate agent in Reading. If you sell everywhere, it still works, the questions just won't have a place in them.
How does the check work?
Four steps, all automatic. You only type your website.
01
Reads your homepage
We work out the trade a customer would type and your town. You see it as "We checked you as roofer in Leeds", and you can change it.
02
Writes two questions
Built from that phrase, such as "Which roofer in Leeds would you recommend?" and "roofer in Leeds recommendations and best options".
03
Asks four AI engines
Both questions go to ChatGPT, Perplexity, Google AI Overviews and Google AI Mode, with web search on. Google uses UK results.
04
Counts and scores
For each engine we check whether the answer named you and whether it linked to pages on your site. Then we work out the score.
If we can't read your homepage, the checker asks you to type what you do and where, in a few words, and runs the check from that.
What does your result show?
The score and what each engine did are on screen straight away. The rest comes in the full report, which we email to you.
On screen, free
- Your score out of 100, and the verdict
- For each engine: named you or not, linked or not
- The phrase we checked you as, which you can change
- The two questions we asked, and fixes to start with
In the full report, for an email
- The websites the AI read most, in place of yours
- How many pages each of those websites supplied
- Which of your own pages it opened, if any
- How ChatGPT started its answer, in your inbox
How is the score worked out?
Each engine gets its own score out of 100, from what it did across the two questions.
| What the engine did | Points |
|---|---|
| Linked to at least one page on your site | 40 |
| Each page of yours it linked to | 10 more per page, up to 30 |
| Named your business in the answer | 30 |
An engine that named you and linked to three or more of your pages scores 100. One that linked to a single page but never said your name scores 50. Your overall score is the average of the engines that gave an answer. If Google shows no AI answer for either question, that engine is left out of the average, so it doesn't drag your score down.
To spot your name, we look for your web address and the first part of it (example-roofer for example-roofer.co.uk) in each answer.
60 to 100 · Recommended
Most engines named you, linked to your site, or did both.
1 to 59 · Mentioned faintly
At least one engine named or linked to you, but not most of them.
0 · Not mentioned
No engine named you, and none linked to a page of yours.
An example result
This is what a result looks like, for an invented roofer in Leeds. The business, the websites and the figures are made up. They follow the same rules as a real check: two questions, four engines, scored as above.
Free AI check · example result
example-roofer.co.uk shows up, but faintly
We asked 2 questions on 4 AI engines and read the 18 pages behind the answers. Google AI Overviews named you, and Perplexity linked to 1 of your page. ChatGPT and Google AI Mode did neither.
AI visibility score
20
out of 100
Mentioned faintlyWhat each AI tool said
ChatGPT
- Named you
- No
- Linked to your site
- No
- Your pages linked
- 0
- Score
- 0
Perplexity
- Named you
- No
- Linked to your site
- Yes
- Your pages linked
- 1
- Score
- 50
Google AI Overviews
- Named you
- Yes
- Linked to your site
- No
- Your pages linked
- 0
- Score
- 30
Google AI Mode
- Named you
- No
- Linked to your site
- No
- Your pages linked
- 0
- Score
- 0
Who came up instead
The websites the AI read most, across the 18 pages behind its answers.
- example-roofer.co.uk (you)1
- aire-valley-roofs.co.uk4
- leeds-trades-list.co.uk3
- kirkgate-roofers.co.uk3
- headingley-roof-repairs.co.uk2
- west-yorks-roofguide.co.uk2
- roofers-near-leeds.co.uk2
Your pages it opened: example-roofer.co.uk/flat-roof-repairs
What to fix first
Picked by the score. These are the fixes the tool gives at 20.
- Cover more of the jobs and towns you actually work in, one page each.
- Get named on other people's sites, not only your own.
- Add the specifics: response times, areas, prices. The AI quotes numbers.
The questions we asked
- Which roofer in Leeds would you recommend?
- roofer in Leeds recommendations and best options
In a real check, the websites and pages lists come with the full report, which costs an email address.
Perplexity linked to one page of the roofer's site (40 + 10 = 50). Google AI Overviews named it without a link (30). ChatGPT and AI Mode did neither (0 each). The average of the four is 20, so the verdict is Mentioned faintly.
What the check doesn't measure
It's a quick first look. Worth knowing before you read too much into the number:
- It's a snapshot: two questions, asked once, on one day.
- AI answers change between runs, so the same question can name other businesses an hour later.
- We ask each engine through its own service, with web search on. Someone logged in, with their own history and location, may see a different answer.
- We match your web address and the first part of it. If you trade under a different name, a mention may be missed.
- It doesn't track rankings, and a good score isn't a promise of enquiries.
Why one check is a first look
SparkToro published research on 27 January 2026 in which 600 volunteers ran 12 prompts through ChatGPT, Claude and Google's AI 2,961 times. It found less than a 1 in 100 chance that ChatGPT or Google's AI gives the same list of brands twice, even across 100 runs. So it makes sense to treat one check as a first look.
SparkToro, "AIs are highly inconsistent when recommending brands or products", 27 Jan 2026, read 9 Nov 2026
Answer checker or readiness checker?
Free tools called AI visibility checkers tend to test one of two things. Some read your website and score how easy it is for AI tools to read. Others ask the AI engines a question and read what comes back. This page does the second.
Readiness checker
Reads your pages, schema, robots.txt and crawler access, then scores how easy your site is for AI tools to read. It doesn't ask the AI anything.
Answer checker (this one)
Asks the AI engines customer questions and reads the answers: who was named, and which pages were linked. It doesn't audit your site.
A readiness score is useful for fixing your site, and several of those tools say plainly that they don't ask the AI engines anything. A high one can't tell you whether ChatGPT named you this morning. A low answer score doesn't always mean your site is broken either. If you have ten minutes, running one of each gives the fuller picture.
It also helps to split two things that often get lumped together. A mention is your name in the words of the answer. A citation is a link to your page in the sources under it. An engine can do one without the other, so the checker counts them apart.
How to check by hand, and why one ask isn't enough
You can run a rough version yourself in about ten minutes.
- Open ChatGPT in a private window, or logged out, so your own chat history doesn't steer the answer.
- Ask what a customer would: "Which [your trade] in [your town] would you recommend?" Then ask it a second way, such as "best [trade] in [town]".
- Write down every business it names, and whether yours is one of them. Note any links to your site in the sources.
- Start a new chat and ask both questions again, two or three times. Then do the same on Perplexity and on Google.
- Count. Named in four answers out of eight tells you more than a single yes or no.
One ask can mislead either way. You might be named once by luck, or missed once by chance, and neither says much on its own. When we track this for clients, we use a fixed set of about 30 questions each month, ask each one three times on each chat engine, and count how often the business comes up.
What to do with each result
If the phrase we checked you as was wrong, change it and run the check again first. Then:
60 to 100
Recommended
The AI tools already name you. Keep prices, areas and services current, keep reviews coming in, and ask the same questions monthly, so you notice if a rival moves in.
1 to 59
Mentioned faintly
One or two engines know you. Look at the sites the AI read in place of yours: getting listed or written about there is often the next step, along with one clear page per service.
0
Not mentioned
The AI answered from other sites. A page for each job you do, named the way customers say it, plus your areas and prices as plain text and a few trade listings, is a fair place to start.
FAQ
Questions about the AI visibility checker
The questions we answer most on calls. Anything else, ask us directly.
What is an AI visibility checker?
A tool that shows whether AI answer engines such as ChatGPT name your business when someone asks for what you sell. Some read the AI's answers, others score how readable your website is. This one reads the answers.
How do I check if ChatGPT recommends my business?
Type your website into the checker at the top of this page. It asks ChatGPT, and three other engines, two customer questions and shows whether you were named. To check by hand, ask ChatGPT the same question several times in new chats and count how often your name comes up.
Is the AI visibility checker free?
Yes. The score, the result for each engine, the questions and the fixes are free, with no card and no account. The websites the AI read in place of yours, and the pages behind each answer, come in a full report that costs an email address.
Which AI engines does it check?
ChatGPT, Perplexity, Google AI Overviews and Google AI Mode. Google's answers come from UK results. It doesn't check Gemini, Claude or Copilot.
How is the score worked out?
Each engine scores 40 for linking to your site, 10 more for each page linked up to 30, and 30 for naming you. Your score is the average of the engines that answered. 60 or more is Recommended, anything above 0 is Mentioned faintly.
Why did it name someone else?
AI engines answer from the pages they can find. If a rival is written about more clearly, in more places, such as directories, reviews and local news, that's who tends to get named. The websites in your full report show where the AI looked.
Will I get the same result every time?
Probably not exactly. AI answers change from one run to the next, so a second check can name different businesses. A pattern across a few checks, a week or more apart, says more than any one result.
Is this different from asking ChatGPT myself?
It asks the same two questions on four engines at once and counts names and links the same way each time, so two checks are easy to compare. Asking yourself is still worth doing, because you get the whole answer to read.
What's the difference between a mention and a citation?
A mention is your business named in the answer text. A citation is a link to one of your pages in the sources. The checker counts both, and a citation scores more.
How do I improve my AI visibility?
Make it easy for AI tools to read what you do and where: a clear page per service and town, prices and areas as plain text, and reviews and listings on the sites in your trade. Then ask the same questions again a few weeks later.
What do you do with my website and email?
We read your public homepage to write the questions. If you ask for the full report, we store your email with your website and score, email you the report, and add you to our email list. Robin may follow up once.
How often should you check again?
Once a month is probably enough for most small firms. Answers move from day to day, so the same questions asked each month show a trend, and a daily check mostly shows the noise.
It might matter more than it looks. For one client, a UK executive search firm, ChatGPT was the largest single source of enquiry forms on its website in October 2026, going by its Google Analytics.
If you'd like a fixed set of questions run for you each month, with the fixes done, that's what our AI search work covers. Plans start at £740 a month, and an audit is £480, credited against your first month.
Want to go through your result?
A 20-minute call with Robin on what the AI read, and what might be worth changing first on your site.