Check if your domain appears in AI search results from ChatGPT, Perplexity, and Gemini. Track AI citations, compare against competitors, and optimize for generative engine visibility.
An AI visibility checker monitors whether your domain is being cited and referenced by AI search engines like ChatGPT, Perplexity, Google Gemini, and AI Overviews. As more users turn to AI for answers — 71% of Americans now use AI search to research purchases — being visible in these AI-generated responses is becoming as important as traditional Google rankings.
AI search visibility is rapidly becoming a critical metric for digital marketers. The term "ai search visibility" alone receives 260 monthly searches with a remarkably high CPC of $49.96 — signaling that this is an extremely valuable commercial topic. Related queries like "ai visibility checker" (90 monthly searches) and "ai search optimization tools" (110 monthly searches) show growing demand, while keyword difficulty sits at just 16, making this a prime ranking opportunity for forward-thinking brands.
This emerging field is called GEO (Generative Engine Optimization), and the landscape is shifting fast. Research shows that the overlap between top Google links and AI-cited sources has dropped from 70% to below 20%. This means ranking well in traditional search no longer guarantees visibility in AI answers. Different factors influence whether AI systems cite your content, including domain authority, content structure, and citation patterns.
Our free AI visibility checker helps you understand your current position in this new landscape. Enter your domain and a relevant keyword, and we'll check whether AI search engines mention, cite, or recommend your site — and how you compare to competitors. This insight is essential for adapting your SEO strategy to the age of AI search.
See if your domain is cited in AI-generated answers from ChatGPT, Perplexity, and Gemini. Track where and how AI mentions your brand.
Compare your AI visibility against competitors. Understand who AI search engines prefer and why.
Test visibility across multiple queries to understand your coverage. AI responses vary by query context and phrasing.
Get a clear score reflecting your presence in AI search results, making it easy to track improvements over time.
Our tool detects direct citations, indirect references, and brand mentions across AI platforms.
Receive specific recommendations for improving your AI search visibility based on GEO best practices.
Check your AI search presence in three simple steps
Provide your website domain and a target keyword relevant to your business or content.
Our tool checks ChatGPT, Perplexity, and Gemini to see if and how they reference your domain in their responses.
Get a visibility report with citations found, competitor comparisons, and actionable tips for improving your AI search presence.
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Generative Engine Optimization (GEO) is the practice of optimizing your content to appear in AI-generated search results. With AI search rapidly growing, understanding and improving your AI visibility score is becoming essential for any serious SEO strategy. Whether you use a free AI visibility checker or invest in premium ai search optimization tools, the first step is understanding how AI search visibility works.
Traditional SEO focuses on ranking in Google's organic results. GEO focuses on being cited in AI-generated answers from ChatGPT, Perplexity, Gemini, and AI Overviews. The key difference: in traditional search, users click through to your site. In AI search, your content may be summarized without a click. Tracking your AI visibility score across these platforms helps you understand where you stand in this new landscape.
The overlap between Google's top results and AI-cited sources has dropped from 70% to below 20%, meaning you need a separate strategy for AI visibility. While traditional SEO delivers 5.3x ROI vs 2x for paid search, GEO is emerging as an equally important channel as AI search adoption grows — with 71% of Americans now using AI for research.
AI systems prefer content that meets specific criteria for authority, structure, and comprehensiveness. Understanding these factors is critical for improving your AI visibility.
Key GEO tactics to improve your chances of being cited in AI-generated responses:
Structured data (Schema.org JSON-LD) helps AI systems understand your content more effectively. Implementing the right schema types can give your content a technical edge in AI visibility.
The emerging llms.txt standard — a file placed at /llms.txt — helps AI crawlers understand your site structure and content policies. While still in early adoption, this technical optimization can give you an edge as AI search engines increasingly look for explicit guidance on how to interact with your content.
Monitoring AI citations across platforms regularly is essential for understanding and improving your GEO performance. A growing ecosystem of AI search optimization tools can help automate this process. Key metrics to track include:
Professional AI search optimization tools like Otterly.AI ($29-$489/mo) and Profound ($399+/mo, backed by Sequoia) offer automated tracking for mid-market and enterprise brands investing $75K-$150K annually in GEO. Our free AI visibility checker provides a starting point for understanding your current AI visibility score before committing to premium monitoring — giving you the data you need to decide whether paid tools are worth the investment.
| Tool | Best For | Price | Key Features |
|---|---|---|---|
| Nest Content AI Visibility | Quick checks | Free | Multi-AI, competitor comparison, instant |
| Otterly.AI | Affordable monitoring | $29-$489/mo | AI search optimization tracking, prompt monitoring, affordable for small teams |
| Profound | Enterprise GEO | $399+/mo | Most searched AI visibility brand (140 monthly branded searches), deep analytics, backed by Sequoia |
| Nightwatch | Rank tracking | $39+/mo | AI visibility add-on, traditional rank tracking |
| Manual checking | Budget-conscious | Free | Query AI engines directly, no automation |
Why choose our free tool? Get instant AI visibility checks across ChatGPT, Perplexity, and Gemini without the cost of professional GEO platforms. Perfect for understanding your baseline position before investing in more comprehensive monitoring.
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Everything you need to know about checking and improving your AI search presence
AI search visibility is the measure of how often your brand or content appears in AI-generated search results from platforms like ChatGPT, Perplexity, and Google Gemini. Unlike traditional search rankings where you either appear on page one or you don't, AI visibility is about whether AI systems cite, reference, or recommend your domain when users ask relevant questions. As 71% of Americans now use AI for research, tracking your AI search visibility is becoming essential for maintaining traffic and brand awareness.
GEO — also known as AI search optimization — is the practice of optimizing your content to appear as citations in AI-generated responses. Unlike traditional SEO that focuses on Google rankings, GEO focuses on making your content the kind that AI systems want to cite — well-structured, authoritative, fact-rich, and comprehensive. As the field matures, AI search optimization tools are emerging to help brands track and improve their presence across AI platforms.
Use our free AI visibility checker to query multiple AI platforms simultaneously and see if your domain gets cited. Enter your domain and a target keyword, and our tool checks ChatGPT, Perplexity, and Gemini to detect direct citations, indirect references, and brand mentions. You'll get a visibility score, competitor comparison, and actionable tips — all without needing to manually query each AI platform yourself.
AI search engines favor content with structured data (Schema.org markup), authoritative backlinks (sites with 32K+ referring domains are 3.5x more likely to be cited), clear definitions that can be quoted directly, statistics and specific data points, and expert quotes with proper attribution. Being listed on review platforms like Trustpilot and G2 gives a 3x higher citation chance. Comparative list articles make up about one-third of all AI output mentions, so creating well-structured comparison content is particularly effective.
Yes, and the impact is growing rapidly. The overlap between Google's top organic results and AI-cited sources has dropped from 70% to below 20%, meaning AI search engines increasingly choose different sources than traditional search. Brands that rank well in Google may be completely invisible in AI responses, and vice versa. As AI search adoption accelerates, sites without AI visibility will lose an increasing share of potential traffic, especially for informational and commercial queries.
Several AI search optimization tools have emerged to track AI visibility. Profound (the most searched competitor brand with 140 monthly branded searches) offers enterprise-grade analytics starting at $399/mo, backed by Sequoia. Otterly.AI provides more affordable monitoring from $29-$489/mo with prompt tracking and small-team pricing. Our free AI visibility checker offers instant multi-platform checks without any cost, making it ideal for understanding your baseline before committing to premium tools.
Partially. Strong domain authority and quality content help both. However, the specific factors that drive AI citations differ — AI systems favor structured content, direct definitions, statistics, and comprehensive topic coverage. Some sites rank well in Google but are rarely cited by AI, and vice versa.
Yes, our free AI visibility checker is completely free with no limitations. Check your AI search visibility across multiple platforms, compare against competitors, and get optimization recommendations — no signup or credit card required. While premium tools like Profound and Otterly.AI offer automated ongoing monitoring, our checker gives you instant results for quick visibility assessments.
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