Case studies
What happens when we run it. Real numbers, pulled from the clients' own Search Console and analytics. Names withheld.
Cited in nearly every AI answer
Google's AI Overviews, 0 of 13 → 14 of 15
5x more Google visitors
retail brand, ten months, 1,123 → 5,631 clicks
3x more people seeing them in search
London clinic, 7,300 → 20,300 impressions a month
Site health 25 to 100
estate agency, 95 within a week of the fixes
Google's AI went from never citing them to citing them in 14 of the 15 AI Overviews it showed.
When a hiring manager asks the AI who to call, this firm is now the answer.
- Across 16 buyer-style searches on 21 July, cited in none of the 13 AI Overviews that appeared. On 4 September, cited in 14 of the 15 that appeared for the same searches.
- A specialist insurer hiring a Chief Revenue Officer found them through ChatGPT. First client enquiry from AI in the firm's history.
- ChatGPT cited the rewritten insurance page the day after it went live.
- 1 September: best traffic day on record.
Google AI Overviews
Cited in nearly every AI answer
Aviation executive search
From page 3 to #1 for aviation search
position 24 → 1 in a fortnight
Organic clicks per week
Twice the visitors from Google
282 → 604 clicks a week, +115%
Search terms on page one
Found on page one for 2,000 more searches
1,406 → 3,345 terms, same 28-day window
Named more than any global rival in AI answers
60 mentions vs 23, 16 and 15, across 104 answers from four AI engines.
- This client60
- Biggest global rival23
- Global rival 216
- Global rival 315
The sectors they hire in, before and after
Average position in Google Search Console, before and after.
| Sector page | Before | After |
|---|---|---|
| aviation | 24 | 1 |
| life sciences | 31 | 4 |
| maritime | 18 | 6 |
| oil and gas | 14.5 | 5 |
In AI search
- Google's AI now recommends the firm for insurance, technology, aviation, maritime, oil and gas, life sciences, private equity, biotech, construction, manufacturing and pharma. 21 sectors in total at the latest check.
- A specialist insurer hiring a Chief Revenue Officer found them through ChatGPT and enquired. First client enquiry from AI on the firm's record.
- ChatGPT cited their newly rewritten insurance page the day after it was published.
- The best traffic day in the site's history came seven weeks in.
What we did
- 15 sector pages rebuilt in three weeks
- 65 dead articles retired with zero click loss
- Indexation raised from 84% to 92%
- Job-posting schema and Google indexing for live vacancies
Honest note: ChatGPT is still the weakest of the four engines for them. We report what we see.
Five times more Google visitors in ten months.
More people finding the shop from search, without paying per click.
- Started at 34 Google visits a month.
- Last four months: 5,631 clicks. First four: 1,123. Five times the traffic.
- None of it paid for by the click.
- Ten months, ending at the peak.
Monthly clicks from Google
Five times more Google visitors
Last four months vs first four
5x the traffic, none of it paid
last four months 5,631 clicks vs 1,123 in the first four
Starting point
Started from almost nothing
34 clicks in the month before the work
After the peak
Still 4x up after the peak
settled around four times the starting level
Monthly organic clicks
Google Search Console, month by month from the start. The tallest bar is month ten at 2,717.
What we did
- SEO content programme
- Product and category page optimisation
- Technical SEO
Honest note: July was the peak, not a new baseline. Traffic settled at around four times the starting level after it.
ChatGPT named them for microtox. Google showed them to three times more people.
From invisible for their own treatments to page one for 900 more searches.
- A London clinic that did not show up for the treatments it sells.
- Treatment pages rebuilt, technical faults fixed, local listings corrected.
- Page one for 1,150 searches, up from 243. Top spot for microtox london, from not ranking.
- ChatGPT named them for the best microtox clinic in London during the engagement.
Google impressions per month
Seen by 3x more people
Page-one keywords
Page one for 900 more treatment searches
243 → 1,150 page-one terms
microtox london
#1 for microtox in London
from not ranking at all
Top-three keywords
5x more top-three rankings
164 → 861 terms in the top three
ChatGPT
Named by ChatGPT
for “best microtox clinic London”, live check during the engagement
Treatment searches, before and after
Average position in Google Search Console, before and after.
| Search | Before | After |
|---|---|---|
| skin boosters london | 78 | 42 |
| vitamin d injection london | 62 | 21 |
| eboo therapy london | 75 | 45 |
| iv vitamin therapy london | 64 | 37 |
In AI search
- Recommended by name when you asked ChatGPT for the best microtox clinic in London (live check during the engagement).
- Google puts them first for microtox london, the same treatment the assistant named them for.
What we did
- Technical fixes across the site
- New treatment and location pages
- Content rewrites on existing pages
- Local citations
- AI-search source corrections
Honest note: the ChatGPT result was a live check during the engagement, which has since paused. We report it as it was on that date and make no claim about today.
Site health 25 to 100. Then the valuation searches moved.
The searches that bring valuation requests are the ones that moved.
- Seven weeks in. Read this as momentum, not a finished job.
- Site health score 25 out of 100 when we started. 95 a week after the fixes. 100 now.
- Then we went after the searches that produce valuation requests, not just traffic.
- First rebuilt article: 90 visits and three valuation requests on day one.
Site health score (Ahrefs)
Site health 25 to 100
Valuation search
Page 2 to top 5 for valuation searches
“house valuation Edinburgh” 10.8 → 5.2
Search terms on page one
700 more page-one searches
4,545 → 5,227 terms, 28-day windows
Search terms in the top three
200 more top-three rankings
1,751 → 1,964
First rebuilt article
3 valuation requests on day one
first rebuilt article, 90 visits
The searches that bring valuation requests
Average position in Google Search Console, before and after.
| Search | Before | After |
|---|---|---|
| house valuation edinburgh | 10.8 | 5.2 |
| estate agent fees scotland | 31.5 | 12.7 |
Also worth knowing
- Ranked #1 in Google Maps for “best estate agents Edinburgh” when searched near the office.
- Seven weeks in, so this is momentum rather than a finished programme. We make no traffic or enquiry claims from it yet.
What we did
- Technical audit and fixes across 60 pages
- Conveyancing page rebuilt
- Blog template redesigned across 557 posts
- Six-engine AI-answer tracker built
More case studies are being written up. Each one is published only with verified data.
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