Google clicks doubled in seven weeks

Where they started

The town pages shared most of their text.

They had few facts about each town.

What we did

1. Late September 2026Business Profile corrected. We fixed the categories on its Google Business Profile.
2. October 2026Town pages rebuilt, one at a time. Each town was researched first. Then its page got the postcodes covered, local details and its own questions and answers.
3. November 2026Local permit prices added. 14 town pages now show what a skip permit usually costs there, from the firm's own price list.

What moved

In the 28 days before the work started, the site got 63 clicks from Google. In the 28 days to 10 November it got 135.

What has not moved yet

Bookings haven't followed the clicks yet. That's what we're working on now.

Robin Laires, founder

Robin ran this work. The figures come from the client's own Search Console and analytics.