Where they started
The firm's valuation page was thin.
What we did
- September 2026The valuation page rebuilt. It now has a local heading, a local price table, the valuers by name and an FAQ, with FAQ schema.
- AlongsideCompeting page, links and schema. We noindexed a competing ads landing page, pointed internal links at the valuation page and rebuilt the business schema.
What moved
Within a month, Google's AI Overview cited the valuation page for the firm's main valuation searches. It was still cited when we checked live on 9 November 2026.
- Before the rebuildNot cited
- September 2026Cited
- 9 November 2026Still cited
Live checks in Google. We don't print the search terms, so the client can't be identified.
What has not moved yet
Clicks from these searches are still small, partly because the AI answer now sits above the results. We report them each month with the rest.

Robin Laires, founder
Robin ran this work and checks every figure on this page against the client's own data.