About
Helping UK businesses get found in Google and named in AI answers
SEO and AI search for UK firms. We track the work in clicks, enquiries and how often AI tools mention you.
Who you work with
Robin Laires, founder
Robin's background is the technical side of SEO and content. Before Nest Content he was Lead Software Engineer at Jellyfish, a global digital marketing group, leading the engineering team behind the platform 2,000+ freelancers used to deliver SEO and content for global brands. He has an MSc in Technology Entrepreneurship from UCL.
He set up Nest Content to keep the work under one roof: technical fixes, new pages, Maps and AI search. He works with every client directly. Research, drafts and tracking run on a system he built, and he checks every change before it goes live.
- Previously
Lead Software Engineer, Jellyfish- Education
MSc, UCL- Reviews
5.0 on Reviews.io- Upwork
Top Rated
Certifications
Google Analytics 4
HubSpot AEO- HubSpot: Implementing AEO
Ahrefs Academy
Semrush SEO
BrightLocal Academy
How we work
Your accounts stay yours
Search Console, Analytics and Google Business Profile stay in your name, with your logins.
A plain note each month
What we did, what came in from Google and ChatGPT, and what we're not sure about yet.
We make the changes
Fixes and new pages go live on your site, with a backup first and your OK on anything big.
What we won't do
We don't buy links or promise rankings, and if something isn't working, we'll tell you.
History
- 2025
Nest Content starts as software that researches and writes SEO content for businesses.
- 2026
It becomes an agency, using the same system to do SEO and AI search work for clients.
Results from client work, with the data behind each figure, are on the case studies page.
Company details
Nest Content is a UK agency that helps businesses get found and cited in Google and AI search (ChatGPT, Perplexity, Google AI Overviews). Monthly plans from £740; audits £480, credited against your first month.
Robin Da Silva Laires Ltd · Company no. 12824864 · Registered office: 27 Old Gloucester Street, London WC1N 3AX
Talk it through with Robin
20 minutes on where your site stands in Google and in AI answers.