From 0 to 100+ Google clicks a month

Where they started

The site got between 0 and 5 clicks a month from Google.

It had no pages on the faults and costs its customers search for.

What we did

1. Nov 2025 to Jan 2026Articles on costs and common questions. 34 articles went onto the site, on what customers ask before they call. One on installation costs brought over 100 clicks.
2. January 2026Fault guides for the brands it services. Each guide says what an error code means and what to do next. The first one brought 371 clicks.
3. September 2026More brands added. Guides for two more brands went live.

What moved

Before the guides, the site got 0 to 5 clicks a month from Google. From June 2026 it has had over 100 every month. July was the best, with 196.

What has not moved yet

Clicks came down after the summer, which may be the season. Some readers of the fault guides are also outside the firm's area.

Robin Laires, founder

Robin ran this work. The figures come from the client's own Search Console and analytics.