More plumbing jobs from Google. Without paying for every lead.
We handle the entire SEO strategy for your plumbing business. Homeowners searching for boiler installs, bathroom refits, and emergency plumbers find you first. From £900/month. No lock-in.
Trusted by businesses across the UK
Why plumbers struggle with SEO
You're great at what you do. But your competitors are showing up on Google and you're not.
Paying per lead on Checkatrade and MyBuilder
Lead generation platforms charge you for every enquiry, whether it converts or not. You're competing with five other plumbers on every job. SEO brings leads directly to you, with no middleman taking a cut.
Google Ads eating your margins
PPC works but it's expensive and stops the moment you pause. You're paying £10-30 per click for 'plumber near me'. SEO delivers the same traffic for free, month after month.
Your website is a digital business card
It has your phone number and a list of services, but it's not ranking for anything. Homeowners searching 'boiler installation [your town]' or 'bathroom plumber near me' find your competitors instead.
No consistent pipeline
Work comes in waves. Busy one month, quiet the next. SEO builds a compounding pipeline of organic leads so you're not starting from zero every Monday morning.
What's included, every month
Research, technical fixes, content, backlinks, and reporting. Built and managed for you.
Competitors, keywords, and gaps
Analyses your top competitors, maps keyword opportunities, identifies content gaps, and checks for cannibalization. Every decision is backed by live SERP data.
Site health and indexing
Fixes indexing issues, redirect chains, schema markup, site speed, and robots.txt. Monitors Google Search Console daily and submits pages for crawling.
Human-reviewed content
Blog posts, service pages, landing pages, rewrites. Researched from SERP data, written with E-E-A-T signals, and woven into a strategic internal linking structure with pillar topics.
Backlinks, tracking, and reporting
Backlink outreach, rank tracking, weekly performance reports, and ongoing page optimisation. Rankings climb, traffic compounds, and you see exactly what changed.
How we help plumbers specifically
Tailored to your industry. Not a generic template.
Target plumbing keywords that convert
Boiler installs, bathroom refits, emergency callouts, underfloor heating - we build pages targeting the exact searches homeowners make when they need a plumber.
Dominate local search
Google Business Profile, local citations, and service-area pages so you appear in the map pack and organic results across every town you cover.
Create service pages that rank
Dedicated pages for each service you offer, researched from what's ranking in your area and written to convert visitors into phone calls.
Weekly reports, monthly strategy
You see exactly what moved every week. Rankings, traffic, what's working. Monthly calls to discuss strategy and priorities.
Real results from real UK businesses
Not hypothetical projections. Verified traffic from Google Search Console.
200 to 1,400 organic visitors in 5 months
SEOEngico had a website getting around 200 organic visitors per month. No content strategy, no backlink profile, minimal technical SEO.
We audited their site, researched their competitors, and built a content strategy alongside technical fixes and backlink outreach.
Five months later, they hit 1,400 monthly organic visitors and the growth continues to compound.
“We went from 200 to 1,400 organic visitors per month within 5 months. We don't even think about SEO anymore, it just runs.”
More results in 8 weeks than 12 months of in-house SEO
Be Cool Air Conditioning had been managing SEO in-house for over a year with minimal results. Rankings were stagnant and organic traffic was flat.
We identified quick technical wins, fixed their site structure, targeted high-intent local keywords, and published service pages optimised for their core offerings.
Within 8 weeks, organic traffic surpassed everything they had achieved in 12 months of doing it themselves.
“We tried managing SEO in-house for a year. Robin did more in 8 weeks than we managed in 12 months. Wish we'd started sooner.”
Rankings up across the board with full visibility
Commercial Fridge Repair had no visibility into their SEO performance and no idea what was driving traffic or what they were missing.
We set up full tracking and reporting, built out service pages for their core repair specialisms, and ran a targeted content and backlink strategy.
Rankings improved across every target keyword. Weekly reports now show exactly what changed and why, giving the team full confidence in the channel.
“Every week we get a report showing what moved. We've never had that visibility before. Rankings are up across the board.”
The maths speaks for itself
One avg boiler install from organic search covers the monthly fee.
Based on 1,400 monthly visitors at 1% conversion. Results vary by location and competition.
From £900/month. Cancel anytime.
Full service from day one. Same deliverables, discounted first month so you can see the results. Then £1,750/mo.
No contracts. No juniors. No account managers. Just one senior expert and proprietary systems built to deliver results.
Robin Da Silva
Founder & CEO, Nest Content
I spent a decade inside the content and SEO industry, most recently leading engineering at Jellyfish, a $1B+ digital marketing group. I saw what agencies charge and what they actually deliver. Junior staff, recycled templates, and monthly reports full of jargon.
So I built my own systems to do it better. Proprietary tools that handle competitor research, keyword analysis, and content strategy at a level that would normally require a full agency team. That's how one person delivers agency-quality output at a fraction of the cost.
Every plumber I work with gets the same systems I use to grow Nest Content's own organic traffic. I manage everything personally, and you get weekly reports so you always know what's happening.
- MSc Engineering, UCL
- 10+ years in content & SEO
- Former Lead at Jellyfish ($1B+ group)
Frequently asked questions
Ready to get more customers from Google?
Book a free 30-minute strategy call. I'll show you where you're losing traffic to competitors and lay out exactly what we'd do in the first 30 days.