Aesthetics & IV Therapy
Recommended by ChatGPT for 'best microtox clinic in London', plus +28% organic clicks
A London aesthetics and IV therapy clinic engaged Nest Content for managed SEO. It is now recommended by name when people ask ChatGPT for the best microtox clinic in London (confirmed across repeat live checks), and in the first month organic clicks per day rose 28% with click-through rate up 24%. Verified in Google Search Console and live ChatGPT results.
ChatGPT
Recommends them for 'microtox London'
Named in 3 of 3 live checks
+28%
Organic Clicks/Day
First 30 days, GSC-verified
+24%
Click-Through Rate
2.3% to 2.86%
31
Pages Optimised
Across two phases
The Challenge
The clinic had healthy impressions but sat around position 18 for high-value treatment searches, so little of that visibility turned into clicks, and treatment-intent pages were not reaching page one.
Our Strategy
- 1Rebuilt and optimised 31 treatment and service pages across two phases
- 2Targeted high-intent treatment searches such as 'anti-ageing IV'
- 3Tightened on-page relevance and internal linking to lift click-through at existing positions
- 4Tracked every change weekly in Google Search Console
Add GSC / Ahrefs screenshot here
The Results
| Metric | Before | After |
|---|---|---|
| AI Search | Not cited in ChatGPT | Recommended by ChatGPT for 'best microtox clinic London' |
| Organic Clicks/Day | 5.6 | 7.2 |
| Click-Through Rate | 2.3% | 2.86% |
| Treatment Terms | Mostly page 2-3 | Entering page 1 (e.g. 'anti-ageing IV' #1) |
Add results screenshot / chart here
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