Score your headlines for SEO, emotional impact, readability, and click potential. Get AI-powered suggestions to write headlines that drive more traffic and engagement.
A headline analyzer evaluates your headlines across multiple dimensions — SEO optimization, emotional impact, readability, and click-through potential — then gives you an overall score with specific suggestions for improvement. With 1,600 monthly searches for "headline analyzer" and another 260 for "headline checker," it's clear that writers and marketers are actively looking for tools to sharpen their headlines. Our free headline analyzer uses AI to go deeper than traditional tools, analyzing what makes headlines perform well in both search results and social media.
Headlines are arguably the most important element of any content. Research shows that 80% of people read headlines but only 20% click through to read the full content. CoSchedule — the dominant brand in the headline analysis space with 590 monthly branded searches — has shown that headlines with numbers get 36% more clicks, while power words can increase conversions by 12.7%. The difference between a mediocre headline and a great one can be thousands of additional visitors.
Our analyzer scores headlines out of 100 across SEO keyword optimization, emotional trigger words, readability grade, and predicted click potential. It also generates AI-powered alternative suggestions so you can test multiple variations before publishing.
Get a comprehensive headline score that factors in SEO, emotion, readability, and click potential — so you know exactly how your headline will perform.
Check if your headline is optimized for search engines with proper keyword placement, length, and structure.
Measure emotional triggers in your headline. Power words increase conversions by 12.7% and negative superlatives get 63% more clicks.
Ensure your headline is easy to scan and understand. The best headlines use 6-7 words and ~55 characters for maximum CTR.
See how likely your headline is to earn clicks based on proven formulas, number usage, and word choice patterns.
Get AI-powered headline suggestions that score higher. Test multiple variations to find your best performer.
Score and improve your headlines in three simple steps
Type or paste any headline into the analyzer. Works for blog titles, email subject lines, social posts, and ad copy.
Our AI scores your headline across SEO, emotion, readability, and click potential — giving you an overall score out of 100.
Apply the specific suggestions and AI-generated alternatives to boost your headline score before publishing.
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Your headline is the gatekeeper to your content. Whether it's a blog post, email, or social media update, the headline determines whether anyone reads what comes next. Here's what the data says about writing headlines that perform.
The best headlines combine several proven elements: numbers (36% more clicks), power words (12.7% conversion increase), and emotional triggers. Research shows headlines with 6-7 words get the most clicks, and the optimal length is around 55 characters. Odd numbers outperform even by 20%.
The formula: Number + Adjective + Target Keyword + Promise. Example: "7 Proven SEO Strategies That Double Organic Traffic." This structure sets clear expectations, includes a power word ("proven"), uses an odd number, and makes a concrete promise — hitting all the high-performance markers.
Proven headline formulas give you a reliable starting point. Negative superlatives ("worst," "never") get 63% more clicks than positive ones ("best," "always") because they trigger loss aversion — people are more motivated to avoid mistakes than to achieve gains.
Power words evoke emotion and urgency. Sprinkling 1-2 power words into your headline can measurably increase click-through rates. Here are the key categories:
Research shows power words can increase conversions by 12.7%. The key is using them naturally — forcing a power word into a headline where it doesn't fit will feel clickbait-y and hurt trust with your audience.
For SEO titles, front-load your primary keyword. Google displays 525-535 pixels on desktop (~50-60 characters). Include your target keyword naturally in the first half of the title. Add your brand name at the end with a separator.
Use brackets or parentheses for format indicators like [2026 Guide] or (With Examples) — these help searchers identify the content type at a glance. Numbers in titles get 36% more clicks according to CoSchedule data, and title tags remain the primary relevance signal for on-page SEO.
Don't guess — test. Use Google Search Console to compare CTR across different title variations. Social platforms like LinkedIn show headline performance in real-time. The best content teams test 3-5 headline variations before settling on a final version.
Even small improvements in CTR compound over time, leading to significantly more traffic. Moving from position 2 to position 1 in Google delivers 2.1x the traffic (39.8% CTR vs 18.7% CTR). A headline that earns just a few percentage points more CTR at any position translates to meaningful traffic gains month over month.
| Tool | Best For | Price | Key Features |
|---|---|---|---|
| Nest Content Headline Analyzer | AI-powered scoring | Free | Overall score, SEO/emotion/readability, AI suggestions |
| CoSchedule Headline Analyzer | Marketing teams | Free (limited) | EMV score, word balance analysis |
| Sharethrough Headline Analyzer | Ad copy | Free | Engagement/impression score, suggestions |
| AMI Headline Analyzer | Copywriters | Free | Emotional marketing value, word categories |
| IsItWP Headline Analyzer | WordPress bloggers | Free | SEO score, readability, sentiment |
Why choose our tool? Our headline analyzer combines AI-powered scoring across four dimensions with generated alternative suggestions — all completely free. Other tools limit features or analysis depth behind paywalls.
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Everything you need to know about scoring and improving your headlines
Our headline analyzer scores on a scale of 0-100. Aim for a headline score of 70 or above for well-optimized headlines — scores above 80 are excellent and indicate strong performance across all dimensions. Most unoptimized headlines score between 40-60. The score factors in SEO optimization, emotional impact, readability, and click potential. Don't chase a perfect 100 — focus on implementing the specific suggestions to steadily improve your score with each iteration.
Our AI-powered headline analyzer evaluates your headline across four key dimensions: SEO scoring (keyword placement, length, structure), emotional impact (power words, sentiment, psychological triggers), readability (word count, complexity, scannability), and click potential (curiosity gap, specificity, proven formulas). The AI then combines these scores into an overall rating out of 100, identifies specific strengths and weaknesses, and generates higher-scoring alternative headlines you can use instead.
Power words are emotionally-charged words that trigger psychological responses and drive clicks. Common examples include "ultimate," "proven," "essential," "free," and "secret." Studies show power words can increase conversion rates by 12.7%. Other high-performing power words include "guaranteed," "instant," "exclusive," "surprising," and "warning." The key is using 1-2 power words per headline naturally — forcing them in where they don't fit will feel clickbait-y and hurt trust with your audience.
For search engines, keep your headline between 50-60 characters to avoid truncation in Google search results (Google displays 525-535 pixels on desktop). For social sharing, headlines with 6-8 words tend to perform best. Research shows that headlines with 14-17 words get the most social shares, while shorter headlines (6-7 words) get the highest click-through rates. The sweet spot depends on your channel — optimize for search with shorter titles and for social with slightly longer, more descriptive ones.
Yes. CoSchedule research shows headlines with numbers get 36% more clicks than those without. Odd numbers outperform even numbers by 20%. This works because numbers set clear expectations and stand out visually in a sea of text-only headlines.
Our headline analyzer uses AI for deeper, multi-dimensional analysis including SEO scoring, emotional trigger detection, readability assessment, and click potential prediction — plus it generates alternative headline suggestions automatically. CoSchedule Headline Analyzer focuses more on word balance, headline type classification, and emotional marketing value (EMV) scoring. Both tools are valuable, but our AI-powered approach provides more actionable feedback across SEO and content marketing dimensions, and it's completely free with no feature limitations or sign-up required.
Absolutely. Our headline analyzer works for any short-form copy: blog titles, email subject lines, social media posts, ad headlines, and landing page titles. The same principles of emotional impact, clarity, and click potential apply across all channels.
Yes, our headline analyzer is completely free with no sign-up required. Analyze unlimited headlines, get AI-powered suggestions, and score your copy across SEO, emotional impact, readability, and click potential — all at no cost. There are no feature limitations, no daily caps, and no premium tier. Every feature you see is available to everyone.
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