Local Business
How Be Cool Refrigeration Doubled Organic Leads in 90 Days
A local refrigeration company used Nest Content to build their online presence and double their organic lead generation in just 3 months.
2x
Organic Leads
Doubled in 90 days
156%
Traffic Increase
Organic traffic growth
23
Page-1 Rankings
Local and industry keywords
$18K
Lead Value
Estimated monthly lead value
The Challenge
Be Cool Refrigeration relied entirely on word-of-mouth and paid ads. They had a basic website with no blog, no SEO strategy, and zero organic traffic. They needed a cost-effective way to generate leads online.
Our Strategy
- 1Created a local SEO content strategy targeting service-area and industry keywords
- 2Published 15 location-specific service pages and 20 educational blog posts
- 3Optimized existing website pages for local search intent and schema markup
- 4Built internal linking structure connecting service pages to supporting blog content
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The Results
| Metric | Before | After |
|---|---|---|
| Organic Leads/Month | 8 | 16+ |
| Page-1 Rankings | 2 | 23 |
| Monthly Organic Traffic | 120 visits | 306 visits |
| Blog Posts | 0 | 35 |
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“We never thought a refrigeration company needed a blog. Nest Content proved us wrong — our phone started ringing more within weeks of publishing. Best marketing investment we've made.”
Mark Thompson
Owner, Be Cool Refrigeration
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